Tuesday, March 14, 2006

Chickens and eggs

There are rumours today that the forthcoming media reforms will permit multi-channelling on digital television. However, there is said to be a condition: only after a sufficient number of households have bought digital set-top boxes.

Talk about getting your chickens and eggs mixed up! Surely, it is multi-channelling that will encourage consumers to adopt digital television. To require adoption first is a receipe for failure.

2 comments:

Brent Chapman said...

Define "Multi Channeling" for us poor ignorant Americans, please...

-Brent

Joshua Gans said...

When you have more than one channel broadcast by a given network. One might be the regular channel one might be repeats of old shows, another might be news and sports etc.