On the way to Melbourne airport there was a billboard for Villa and Hut. If you just glance at it (as you do when you are driving) you will notice that they claim to be "voted the best homewear store in the world."
Sounds impressive but drop your eyes down and you will see in much smaller print a qualification "by internal staff poll." Not that that is bad -- if it wasn't true that might be a problem. But really, isn't this just a tad misleading? The homepage of their website says the same thing and much as I have tried I haven't seen a hint that this is all tounge-in-cheek.